Restaurant operators everywhere are familiar with the difficult dead time between the end of lunch and the beginning of dinner. It can be tempting to just close for those couple of hours to prepare for the dinner rush. However, by closing down operators may be missing out John Buckner, VP of marketing at S&D Coffee and Tea, says beverage sales can be an ace-in-the-hole profit drivers during these afternoon hours. Specifically, tea may be the key to generating all-day sales.
Tea has many advantages for operators. It can be the base for of popular seasonal items like pumpkin chai lattes or wintery spiced teas. Tea also is an ingredient in high-margin specialty products like Bubble Tea. Perhaps most importantly, restaurants can release their own self-branded teas brands to drive customer loyalty and create a unique in-restaurant experience.
Tea is a fast-growing and relatively new category in many restaurants’ menus. Hopefully, as the tea-loving Millennial generation grows up and acquires more purchasing power, tea will only become more popular.
Read the full article here: Beverages help boost the post-lunch crowd
Link: http://www.qsrweb.com/articles/beverages-help-boost-the-post-lunch-crowd/
