The new year will bring little to no traffic growth for the total U.S. foodservice market. Quick service restaurants, however, will increase visits by an estimated 1 percent, faring better than the flat growth achieved in 2016. The modest gain for QSRs will offset the anticipated 2 percent decline for full-service restaurants, resulting in no-growth traffic for the industry overall, according to NPD Groups daily tracking of U.S. consumers use restaurants and other foodservice outlets. Restaurant Loyalty Programs More restaurant operators are likely to develop loyalty programs in the new year to entice customers to visit their restaurants.
Published January 30, 2017