Gen Z represents those people born between 1995 and the late-2000s. They are in their teens now, but they are set to become the restaurant market’s biggest consumers in the very near future. So it is important for the industry to get a grip on what will be most important to their future Gen Z customers.
Some findings are not particularly unique to Gen Z: good food value and quality, food safety and facility cleanliness, and welcoming ambiance. Where things change is when you factor in the technology they have known all their lives. They want to order their food from their phone and have it waiting for them, they want greater transparency as to the ingredient sources, and they want their restaurants to have a strong social media presence.
And one last thing, this generation has proven to be more adventurous in the culinary arena. Restaurants are going to have be more forward thinking in their menu options to attract this upcoming clientele.
Read more: What Gen Z restaurant consumers want
