Why National Chains Need to Stay Local

One of the most comforting aspects of visiting a chain restaurant is the certainty that a store location in California will look, feel and taste very much like a store location in New York. But it turns out that this nationwide consistency can actually do more harm than good for national chains. This post from FSR Magazine looks at how keeping a more local feel can lead to greater success.

Read the full article here: Multi-Unit Chains Keep a Local Focus

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