There are many ways that restaurants try to get in touch with their customer base. These ways vary by region and also by which generation. Two generations ago, people relied heavily on word of mouth.
This was the only way for friends to tell their neighbors about a new place to try. Then people started paying for advertisements in papers, publications, and flyers. As more people got radios, they became the perfect ways to draw new customers, but then the television boom hit and with it successful commercial campaigns.
Depending on the size of your restaurant, you have tried all or some of these techniques to mixed responses. These days, it is definitively better to connect with people through their favorite devices: their phones!
With apps, customers always carry you in their pockets and can connect easily with your brand. If you would like more information on why an app is a great business investment, read this article today!
Read the full article here: http://www.qsrweb.com/blogs/week-old-chick-fil-a-app-hits-no-1-for-itunes-downloads/