Because food trucks are often new, small businesses without a preexisting corporate identity or public profile, it is important to define your trucj’s Brand early, often and clearly. Note that this does NOT mean making up a contrived brand — the best brands involve authentic representation of the style, aesthetic, values and ideas that really do make your truck and its crew unique. This brand should be captured and made concrete in a mission statement. Design help — whether from a professional or via ancrowdsourcing resource can also be invaluable, as consumers have to find your design appealing to even bother with looking at your food.
- A good brand should be an authentic and honest presentation of your truck’s aesthetic, values and personality.
- It is important to capture your brand and your vision for the truck in a concrete, long term mission statement that expresses who/what you want the truck and its crew to be.
- Getting the help of either a professional visual designer or crowdfunding a design can be a great way to improve your truck’s visual appeal.
“Menu or vibe, your truck is your best form of advertising.”