Customers seeking cocktails easy on the alcohol

Typically when people belly up to the bar they want as much alcohol as they can get for their money, often requesting their drinks strong (what bartender isn’t used to that?). However, a new consumer trend is headed in the opposite direction with low-alcohol cocktails called shims, or low-proofs.

The cocktails are reminiscent of older times, with as many as a third of the drink recipes in vintage cocktail books were considered low-proof.

Read the full article here: Low Alcohol Cocktails May Be the Next Big Thing

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