Diners take just three minutes to choose their food, new research reveals

A survey of nearly 300 diners shows that most diners make their decision on what they would like to eat within three minutes of looking at the menu. Over 60% of responders say that they look at a menu before ever even arriving at the restaurant to start their decision making process. Almost as many go for a meny item that they have already had. About 2/3s of the respondents only read full meal discriptions for up to five items and the same number of respondents want short, easy descriptions of the potential meals.

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