Many food service business are focusing on increasing their reach on the web through social media marketing efforts, but it’s just as important to target local customers and establish yourself as a feature of the community if you want to maintain a healthy bottom line.
Grassroots marketing is all about getting your local community excited about your brand, and this article at Fast Casual offers some great tips and advice on how to do just that.
For example, if your community hosts any particular festivals it’s a good idea to get involved with promotions, freebies, or contests that have something to do with the event. That gets people talking both about the festival and your part in it, which generates interest in your business and brings customers through your door.
Seek out what makes your community special, and what the local population is passionate about. Figure out how your brand can mesh with the needs of your community. Identify what your target audience wants, and find a way to give it to them.
Read the full article here: It’s something personal: tips for building loyal locals and establishing community roots