Frisch’s survey reveals drive-thru trends

If you’ve got a license you’ve probably been to a drive-thru, and if you’re a Millennial you’ve probably been going to them since you were a kid! That’s a lot of time for those fast food franchises to hone their craft, and this restaurant owner has taken the time to study what makes the drive-thru so functional and what keeps us coming back.

Key Takeaways:

• Nearly a third of Millennials ages 18 to 24 choose through the drive-thru at restaurants because “they don’t feel like dealing with people”.
• 83 percent of consumers have purchased a meal or snack at a restaurant drive-thru in the past year.
• A popular restaurant Frisch’s has new breakfast burritos to give busy families a fresh way to eat on the go.

“Frisch’s said drive-thru transactions in its Indiana, Kentucky and Ohio restaurants have increased for the past five years, and now account for 30 percent of company revenue.”

http://nrn.com/quick-service/frisch-s-survey-reveals-drive-thru-trends