Millennials, those between the ages of 18 and 34, have surpassed the baby boomers to become the nation’s largest living generation. Their food and beverage preferences will drive the restaurant industry for decades to come. One of their preferences is coffee and tea. Millennials also have a strong affinity for customized offerings. Thus, restaurateurs who can offer custom-made coffee and tea specialty beverages will be successful in attracting and keeping their business.
- Thus there is an opportunity to sell them coffee and tea brewed in ways that they perceive as individualized and “made-for-me.”
- In regard to coffee and tea, that involves sharing the backstory with them about where the beans or leaves come from, how they were processed and how they fit the company’s values.
- “But once you engage with them and win their loyalty, they are very loyal to you.”
“One of the most fertile opportunities for reaching millennials with coffee and tea relates to their open-mindedness and curiosity about global cuisines.”