New Ways for Restaurants to Thrive in the Mall Food Court

The heyday of the mall food court appears to have faded long ago, and now most food court eateries must struggle to scrape by. However, this grim reality does not hold true for all such establishments. In fact, some have discovered ways to thrive in the present day thanks to clever combinations of products offered, operational balance, and skilled marketing. Struggling restaurants should reconsider their strategies and adjust their social media presences to feel more human, create rewards programs to build up customer loyalty, and offer delivery.

Key Takeaways:

  • Mall foot traffic is fading as modern consumers begin to shun the mall as their go to place for shopping.
  • Treat your interactions on social media not as traditional marketing, but as a chance to connect with people on a personal level.
  • Reward programs can not only entice new customers, but encourage existing ones to continue returning.

“Quick-service restaurants need to commit to new marketing channels that align with consumer behaviors.”

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