You may have noticed the rising popularity in pop ups shops for both restaurants and retail spaces. While you may narrow your eyes at the shifting competition, pop up shops can be a helpful strategy for you to copy to build your brand.
These shops allow you to gauge business in an area, spread the word about your restaurant, and gain a following without the commitment of opening up a franchised spot. If you are looking for a way to grow your business with lower risk, read this article today!
Read the full article here: http://smartblogs.com/food-and-beverage/2016/04/21/the-upside-of-restaurant-and-retail-pop-ups/