Operating a successful restaurant is more than just great cooking and a welcoming dining atmosphere. Like it or not, marketing is communicating to customers that you’re open for business. The basis of most effective marketing is to have something to say that people want to hear about, something that entices their interest. The best marketing is that which comes from customers talking to those who could become customers; word of mouth. Every customer is different, so try different messages.
- The best advertising comes from customers who spread the word to new people who become customers themselves.
- Not everything other restaurants are doing is something yours should; stay focused on what you do best.
- Customers engage when they encounter something they consider special or unique; look for ways to surprise them so they keep coming back.
“The secret to getting word of mouth is to have something interesting to talk about.”