By the time customers finish their entrees, they often don’t have much room to eat dessert, or they don’t want a boatload of extra calories. That may be why a majority of restaurant customers say they prefer to share desserts when eating out. Operators can capitalize on these preferences by offering desserts that are intended to be shared. Whether it’s an assortment of miniature cupcakes or one enormous cookie, a shareable dessert can convince customers to splurge.
Read the full article here: Shareable Desserts Sweeten Sales