Survey: Millennials rank restaurant chains higher than older consumers

A new survey has found that Millennials are apart from older consumers when ranking their satisfaction with restaurant chains. Some of the highest rated restaurants include Chick-fil-a and The Cheescake Factory. Experts believe this is because of the business strategy of these restaurants to appeal to the millennial crowd. A lot of these businesses have put very significant investments into technology that can make their dining experience more enjoyable and even more convenient than ever before.

Key Takeaways:

• The annual Equitrend study, from Harris poll, is designed to measure brand equity across thousands of brands, including chain style restaurants.
• Latest high-scorers in the category, include Starbucks, The Cheesecake Factory and Five Guys.
• Millennial customers appreciate that these types of restaurants use technology, like mobile apps, to make getting food easier and quicker.

“The large generation of mostly 20-somethings gave higher marks to restaurant chains than their older counterparts, according to the latest EquiTrend Study from The Harris Poll.”

Read more: http://www.nrn.com/consumer-trends/survey-millennials-rank-restaurant-chains-higher-older-consumers