The Alcohol Experiment is Over at Starbucks

did not know they were trying this were there trying to turn into bars that sell coffee? the group they were trying to market does not go to starbucks after work guess it was worth a shot though no pun intended just stay with coffee less of a problem for everyone.

Key Takeaways:

  • The idea was to attract an after-work crowd looking to unwind with a drink instead of the typical morning rush hoping to rev up with a few shots of espresso.
  • The program began ambitiously, with Starbucks stating in 2014 that it would sell alcohol at thousands, not hundreds, of locations.
  • The Seattle Times reported that the chain’s sales of beer, wine, and small plates food was discontinued as of Tuesday at all company-owned stores in the U.S, a program that had grown to over 400 locations.

“The Seattle Times reported that the chain’s sales of beer, wine, and small plates food was discontinued as of Tuesday at all company-owned stores in the U.S, a program that had grown to over 400 locations.”

https://www.qsrmagazine.com/news/alcohol-experiment-over-starbucks

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